This startup makes some of the most impressive and affordable custom dress shoes you can buy

When something is made to fit you, and you get to make choices on its look and style, it’s easy to feel confident you’ll be satisfied with the final product.

This past summer I got a custom suit from Indochino and as soon as I tried that suit on I felt great — it was clear that it had been made just for me.

Awl & Sundry is a startup that wants to take this same level on personalization and apply it to your next pair of dress shoes.

Founder Nikunj Marvania was frustrated with the available options for men in the market for a great pair of shoes at a reasonable price, saying, “It was always style, quality, or affordability — pick two. I could never have all three in a single pair.”

From that frustration, Marvania went on to investigate the problem and search for the perfect shoes. “I explored much of the custom industry, which in turn drove me to travel the world to more fully understand the process of shoe-making. The more research I did, the more passionate I became about building a brand that would revolutionize the way men shop for shoes.”

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