Earlier this week, Mark’s (@MarksCanada) was recognized as a world leader in innovative, real-time marketing by being awarded a Bronze Lion under the Creative Data category at the Cannes Lions awards in France for The Colder it Gets campaign. From a pool of more than 715 submissions, 73 made the shortlist and Mark’s took home third place.
“Innovative and forward thinking is what we strive for every day at Mark’s. The retail and marketing world is always evolving and we know we need to constantly change the way we think, so we can continue to move forward and make an impact,” said David Lui, Vice-President of Marketing, Mark’s. “As a key partner, Touché, our media agency of record, understands our brand and they delivered a level of creative thinking that brought The Colder it Gets campaign to life.”