Facebook is Testing a Shopping Section for In-App Retail

AS FACEBOOK ANGLES to become the one and only place you spend your digital life, its effort to transform your News Feed into a storefront is once again ramping up.

The tech giant said today that it will be testing a few new ways to shop in its app.

Facebook says that in coming weeks it will test a Shopping section that will act as a “single place for people to more easily discover, share, and purchase products.” You may also soon see ads that will allow you to browse products in a “fast-loading, full-screen experience” before going to the retailer’s website to buy. Facebook says that similar ads that require you to go straight to a retailer’s site are slow to load; so, much like Instant Articles for news, Facebook is hoping to keep you interested in ads for longer by having them load faster within the app.

These are just the latest steps Facebook has taken into the retail realm. The company has already tested “buy” buttons in its app that allow users to directly buy products without leaving. It’s also rolled out “Shop” sections on small businesses’ pages, er, Pages.

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