Canada Goose Debuts First-Ever Global Brand Campaign

Canada Goose, one of the world’s leading makers of luxury outwear apparel, has released its first-ever global brand campaign, which includes the short film Out There, directed by Paul Haggis, who helmed and wrote the Oscar-winning film Crash.) The film can be seen on the company’s website, canadagoose.com, among other platforms.

The film features actors re-enacting the stories of some of the brand’s most inspirational “Goose People”: Laurie Skreslet, the first Canadian to summit Mount Everest; Lance Mackey, a four-time Iditarod Champion, two-time ESPY nominee and Hall of Famer; Karl Bushby who is currently seeking to be the first human to traverse the globe completely with unbroken steps; Paddy Doyle, a veteran pilot at First Air, Canada’s airline of the North, and Marilyn Hofman, a medivac flight nurse who had a brush with death while visiting the Canadian Arctic.

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